WIC Breastfeeding Support
U.S. Department of Agriculture
Find the information and resources you need to help moms meet their breastfeeding goals
In this section, you'll find an overview of WIC Breastfeeding Support as well as resources you can download, print, and share with moms to help them learn about breastfeeding, start breastfeeding, overcome common challenges, and thrive with breastfeeding.
You can also use the WIC Breastfeeding Check-In tool to further help moms reach their breastfeeding goals.
Additional staff breastfeeding resources can be found on the WIC Works Resource System.
WIC BREASTFEEDING SUPPORT
Campaign Overview
Use this overview to help moms and other key audiences learn about the campaign.
What is WIC Breastfeeding Support English (PDF)What is WIC Breastfeeding Support Spanish (PDF)
Breastfeeding Basics
Help moms learn the breastfeeding basics, such as the benefits, how often to breastfeed, how to know if baby is getting enough, and more.
WIC Breastfeeding Basics for Moms English (PDF)WIC Breastfeeding Basics for Moms English (PDF)
Learn, Start, Overcome, and Thrive: Your Breastfeeding Journey
Help moms on their breastfeeding journey by sharing these tips as they learn to breastfeed, start breastfeeding, overcome common challenges, and thrive with breastfeeding.
Your Breastfeeding Journey English (PDF)Your Breastfeeding Journey Spanish (PDF)
Buddy Program
Use these materials to promote and implement the Buddy Program, which pairs moms with similar due dates or whose babies are born around the same date so they can provide support to each other.
Buddy Program Pledge (English)Buddy Program Fact Sheet (English)
Buddy Program Fact Sheet (Spanish)
Buddy Program Flyer (English)
Buddy Program Flyer (Spanish)
Peer Counseling
Share information with moms about WIC peer counselors, including what a peer counselor does and how she can help.
Moms Helping Moms English (PDF)Moms Helping Moms Spanish (PDF)
Circle of Care English (PDF)
Circle of Care Spanish (PDF)
Posters
Hang these posters in your clinic or around your community to promote WIC Breastfeeding Support.
Mom Poster Learn Start Overcome English 1 (PDF)Mom Poster Learn Start Overcome English 2 (PDF)
Mom Poster Comfort Zone English (PDF)
Mom Poster Month Day Feeding English (PDF)
Dad Poster Give BF Mom Encouragement English (PDF)
Dad Poster Helping Moms English (PDF)
Dad Poster Support BF English (PDF)
Mom Poster 1 Small English (PDF)
Mom Poster 1 Small Spanish (PDF)
Mom Poster 2 Small English (PDF)
Mom Poster 2 Small Spanish (PDF)
Mom Poster 3 Small English (PDF)
Mom Poster 3 Small Spanish (PDF)
Mom Poster 4 Small English (PDF)
Mom Poster 4 Small Spanish (PDF)
Dad Poster 1 Small English (PDF)
Dad Poster 1 Small Spanish (PDF)
Dad Poster 2 Small English (PDF)
Dad Poster 2 Small Spanish (PDF)
Dad Poster 3 Small English (PDF)
Dad Poster 3 Small Spanish (PDF)
Breastfeeding Basics for Dads
Help dads learn the basics of breastfeeding, including why it’s important and how to support mom.
Breastfeeding Basics for Dads English (PDF)Breastfeeding Basics for Dads Spanish (PDF)
Breastfeeding Basics for Grandmas
Share this with grandmas so they can help support mom in her breastfeeding journey.
Breastfeeding Basics for Grandmas English (PDF)Breastfeeding Basics for Grandmas English (PDF)
Campaign Templates
Use these Word and PowerPoint templates in your communication or presentations about WIC Breastfeeding Support.
PowerPoint Presentation Template (PPT)Letterhead Landscape 1 (DOC)
Letterhead Landscape 2 (DOC)
Letterhead Portrait 1 (DOC)
Letterhead Portrait 2 (DOC)
MAGICAL BOND OF LOVE
Share these culturally appropriate materials to communicate with Hispanic participants about the benefits of breastfeeding.
You Have Everything Your Baby Needs English (PDF)You Have Everything Your Baby Needs Spanish (PDF)
Dads Play An Important Role English (PDF)
Dads Play An Important Role Spanish (PDF)
Grandparents Play An Important Role English (PDF)
Grandparents Play An Important Role Spanish (PDF)
FATHERS SUPPORTING BREASTFEEDING
Use these resources to increase breastfeeding initiation and duration rates among African American women by involving fathers in breastfeeding promotion efforts.
Fathers Can Support Breastfeeding Brochure (PDF)Fathers Can Support Breastfeeding Poster (PDF)
Making the Decision Brochure (PDF)
Making the Decision Poster (PDF)